(NEW YORK) — Ivanka Trump’s fashion brand is “making adjustments” after a promotion went out touting a bracelet she wore during an appearance on 60 Minutes with her father, the president-elect, the company’s president said.
The email, touted as a “style alert,” was sent to fashion writers Monday — the day after the interview aired — noting that the accessory was Trump’s “favorite bangle from the Metropolis Collection.”
The move sparked a firestorm on social media, where it was critiqued for further blurring the lines between the Trump family business interests and Donald Trump’s new role as incoming commander-in-chief.
In a statement from Ivanka Trump brand President Abigail Klem, the blame was placed on a “well-intentioned” employee “who, like many of us, is still making adjustments post-election.”
“We are proactively discussing new policies and procedures with all of our partners going forward,” said Klem.
In addition to the bracelet, of which there are versions that cost $8,800 and $10,000, the Ivanka Trump line sells clothing, handbags and other accessories. President-elect Trump’s own business interests include Trump-branded hotels, steaks and wines, among other products.
The question of how the president-elect would manage the Trump Organization following his election was partially answered on 60 Minutes Sunday. Speaking about himself and his siblings, Donald Trump’s son, Eric, said, “We’ll be in New York and we’ll take care of the business.”
Asked by 60 Minutes‘ Lesley Stahl if the presidential campaign damaged the Trump brand, Ivanka Trump demurred, saying, “I don’t think it matters,” and that her father’s work as president “is so much more important.”
Pressed on speculation she would seek a role in the administration, Ivanka Trump clarified her position.
“I’m going to be a daughter,” she said. “I’ve said throughout the campaign that I am very passionate about certain issues. And that I want to fight for them… but not in a formal administrative capacity.”
Last Friday, President-elect Trump named children Eric, Ivanka and Donald Trump, Jr., as well as Ivanka’s husband, Jared Kushner, to his presidential transition committee.
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