Portland, Ore. – The Oregon Tourism Commission, dba Travel Oregon, is re-launching the state’s most successful marketing campaign to date: “The 7 Wonders of Oregon.” Introduced last spring, the campaign contributed to nearly 10 percent growth in statewide lodging revenue in 2014 over 2013.
Places in Central Oregon highlighted are Smith Rock State Park, The John Day Fossil Beds, and Crater Lake. Businesses in those areas report that the campaign seemed to bring in more visitors to the area recently.
What’s more, Travel Oregon’s fan base grew by more than 120,000 and TravelOregon.com experienced a record number of unique visitors during the campaign, giving a new audience a view of all Oregon has to offer in an ongoing and engaging manner.
Starting this week, the 7 Wonders campaign will feature seven iconic natural wonders of Oregon as the focus of destination travel: the Oregon Coast, Mt. Hood, the Columbia River Gorge, Crater Lake, the Painted Hills, the Wallowas and Smith Rock.
The most comprehensive marketing campaign Travel Oregon has ever produced, the 7 Wonders encourages Oregonians and visitors to experience all seven attractions in their lifetimes.
“When we launched the 7 Wonders campaign last year, our primary objective was to positively impact the state’s economy and job numbers, something we always strive to do in our work at Travel Oregon,” said Todd Davidson, Travel Oregon CEO.
“In 2013, the tourism industry generated $9.6 billion for Oregon’s economy and directly supported nearly 94,000 jobs. Due to the resounding success of the campaign, we believe we’ll see even greater economic impact for 2014 and in the coming years.”
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