Bend, Ore.- Donner Flower Shop will be hitting the streets of Bend on Wednesday, Oct. 19, handing out 400 roses to busy commuters to help brighten up their week, as part of the ‘Petal it Forward’ program.
The event is in partnership with the Society of American Florists (SAF), of which Donner Flower Shop is a member. ‘Petal It Forward’ is in response to the release of new data by SAF showing the positive emotional benefits of flowers.
University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Bend residents who receive the flowers, but arming these recipients with the tools they need to Petal it Forward and spread happiness to others: An extra Rose to share with a loved one, coworker or even a stranger!
“We see the positive impact day in and day out when we make our flower deliveries,” said Doris Dilday of Donner Flower Shop “People love to get flowers ‘just because’, so we wanted to create random smiles today, and give people a chance to do the same for someone else.”
Doris and the Petal It Forward Team will give away 400 roses to people on the street. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra rose and sharing their happiness on social media using #petalitforward.
In March 2015, SAF conducted a survey of 2,500 people throughout the U.S. to uncover the impact of flowers on Americans.
The results revealed the many benefits of flowers, including the positive impact flowers have on one’s emotions and happiness, and backed up previous research studies on flowers conducted by Rutgers, Harvard and Texas A&M. “The impact of giving or receiving flowers is powerful and memorable,” said Doris. “It can turn an ordinary day into an extraordinary one.”
For more information on the benefits of flowers, visit www.aboutflowers.com
